Direct mail boosts its appeal among younger audiences

The direct mail channel has delivered fresh evidence of its effectiveness – especially in reaching younger audiences – with the latest figures revealing that the proportion of mail driving website visits has reached its highest level in five years.With fears that direct mail could suffer from the current Royal Mail …

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Royal Mail post delays impact Southend cancer patient

John Murphy, who suffers from bone cancer, had been due to undergo a biopsy on a cancerous sore on his temple at Broomfield Hospital. Four days earlier, Mr Murphy had attended a clinic for a routine blood test. However, the letter containing his INR number – required by the hospital’s …

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