While the pandemic has encouraged many to get outdoors, Prufrock fears it is not helping Bear Grylls.
The television adventurer, 46, co-owns Be Military Fit, an exercise-class provider where former squaddies put customers through their paces in parks.
Though it would appear perfectly suited to the times, BMF, formerly known as British Military Fitness, is limbering up for a company voluntary arrangement (CVA). This is a form of insolvency that is more frequently used by basket-case retailers to reduce their bills to creditors.
Fatigued: Bear Grylls’ BMF is preparing for insolvency
BMF was bought by Old Etonian Grylls — a devout Christian who promotes the Alpha Course and is also the chief scout — and investment house NM Capital in 2018.
It has become a key part of Bear Grylls Ventures, his investment