Funky Soap Shop has partnered with Oxatis Group to develop its online presence. It reports that, as a result, turnover was 69% higher in the first half of 2019 compared to the same period in 2018. Traffic to its site also increased by 65% over the first six months of this year.
The retailer has implemented a loyalty programme, while a currency converter is helping international shoppers to place orders more easily. Bespoke technology enables orders to automatically feed into Royal Mail.
“Consumers are increasingly seeking out chemical-free beauty products that are kind to the planet, so we wanted to ensure our website was fully optimised to meet this demand,” says Anni Kriesche, Founder and Director, Funky Soap Shop. “The platform’s versatility means we can quickly update the site with new features, freeing up time to focus on other areas of our business such as creating new ranges.”
The retailer plans to upgrade its mobile site with Oxatis Group’s Progressive Web App technology later this year, given sales from the channel currently account for almost 40% of transactions. It is also looking to launch a separate website for wholesale orders on the platform.
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