The Duchess of Cambridge is flying the flag for British fashion post-lockdown as other European royals champion designers from their respective countries, research by FEMAIL reveals.
Kate Middleton, 38, who is living at Anmer Hall, Norfolk, has worn dresses from big name UK designers including Suzannah, Stella McCartney and Emilia Wickstead in recent weeks.
FEMAIL analysed the outfits worn by four leading European royals – the Duchess of Cambridge, Queen Letizia of Spain, Queen Maxima of the Netherlands and Queen Mathilde of Belgium – to determine who has been the most patriotic dresser.
Flying the flag for local fashion! How the royal women stack up
Outfits from the 10 most recent royal engagements, whether virtual or in person, were examined and a note made of the nationality of the designer behind the ‘main’ piece, for example a dress, or top and trousers. The entire outfit was then attributed to this nationality. In instances where the brand featured could not be determined, this was passed over and replaced by the next outfit in reverse chronological order.
THE DUCHESS OF CAMBRIDGE: 8.5/10
Kate Middleton was given a rating of 8.5/10. The Duchess wore majority British designers on 80 per cent of her most recent engagements. The 0.5 is attributed to one outfit when her top was by a UK designer but her bottoms were by a Spanish designer.
Favourite labels: Suzannah, Stella McCartney, M&S, Emilia Wickstead.
QUEEN LETIZIA OF SPAIN: 7/10
Queen Letizia is in the fortunate position of having plenty of high street heroes to choose from, including Massimo Dutti and Zara.
Favourite labels: Massimo Dutti and Zara.
QUEEN MATHILDE OF BELGIUM: 7/10
Queen Mathilde wore majority Belgian designers on all but three occasions when she wore pieces by Italy’s Giambattista Valli, Spain’s Zara and Britain’s Erdem.
Favourite labels: Mathilde’s go-to label is Beglium’s Maison Natan
Massimo Dutti and Zara.
None of Maxima’s 10 most recent outfits have been by Dutch designers. Instead she favours looks by Spanish high street labels Massimo Dutti and Zara, as well as Belgian brand Maison Natan.
Favourite labels: Zara, Massimo Dutti, Maison Natan.
Results reveal the Duchess of Cambridge is the most committed to promoting local designers, followed by Queen Mathilde and Queen Letizia. Only Queen Maxima has worn no outfits from national labels.
Speaking to FEMAIL, stylist Susie Hasler explained the Duchess of Cambridge wants to give British brands ‘a much needed boost in the wake of Covid-19.
She said: ‘The Duchess of Cambridge has long championed British brands, and we are used to seeing her wear high street looks from the likes of LK Bennett.
‘However, throughout lockdown, Kate has ramped this up, waving the flag for British designers with the majority of her outfit choices.
‘Because of Covid, the British economy is struggling and British fashion brands need support – and the most powerful thing our future queen can do to support that is be seen wearing them.
‘She is shining a light on national designers to give them a much-needed boost.’
DUCHESS OF CAMBRIDGE: 8.5/10
AUGUST 7, BRITISH: Kate looked typically elegant in the £1,635 designer dress by Emelia Wickstead, which she complemented with a pair of chic tan wedges and a pair of Alia Hoops from SpellsofLove – a small independent jewellery designer – in Wales
AUGUST 4, SUZANNAH: Kate wore a timeless £1850 dress by Suzannah and recycled £531 mock snake skin heels by Tabitha Simmons for an outing to Baby Basics in Sheffield
JULY 23, BRITISH: Duchess of Cambridge in a £995 polka dot shirt dress from Suzannah for an engagement with the Duke of Cambridge in the grounds of Sandringham, Norfolk
JULY 13, BRITISH: The Duchess of Cambridge wears a £1,565 Emilia Wickstead dress paired with wedges to launch BBC’s Tiny Happy People at Sandringham, Norfolk
JULY 10, BRITISH: Perfect for a virtual Wimbledon engagement with Sir Andy Murray, Kate chooses a £665 dress printed with tennis player by HVN, Harley Viera-Newton’s label
JULY 5, BRITISH: The Duchess of Cambridge wears a £525 midi dress by favourite label Beulah London for a visit with William to the Queen Elizabeth Hospital in King’s Lynn, Norfolk
JULY 1, BRITISH: For a video call with hospital staff in Canada, Kate wears a dress by Alexander McQueen. She is joined by husband Prince William at their Norfolk home of Anmer Hall
JUNE 25, AUSTRALIAN: A fresh summer print was the order of the day when Kate wore a £180 dress from Faithfull the Brand for a visit to a children’s hospice in Norfolk
JUNE 19, BRITISH/SPANISH: The Duchess of Cambridge dressed down in a shirt from Jaeger (British) and jeans by Massimo Dutti (Spanish) for a visit to a Norfolk garden centre
JUNE 18, BRITISH: Kate championed the British high street in a £39.50 dress from Marks & Spencer to deliver an online assembly to schoolchildren across the country
QUEEN LETIZIA OF SPAIN: 7/10
JULY 30, SPANISH: Queen Letizia donned a midi dress from Spanish high street label Massimo Dutti as she joined King Felipe for an outing to a waste treatment facility in Gijon
JULY 29, SPANISH: Letizia looked fresh and summery in a jumpsuit by Uterqüe for a visit to a market in Cantabria as part of her tour of the country with her husband and children
JULY 27, FRENCH: In a rare break from Spanish designers, Letizia opted for a long-sleeved dress by Sandro Paris for a visit to the cerebral palsy association in Navarra
JULY 25, SPANISH: Queen Letizia opted for a flattering belted shirt dress from affordable Spanish label Pedro del Hierro for an outing to a church in Santiago de Compostela
JULY 23, SPANISH: Queen Letizia was joined by King Felipe and their daughters on an outing in Merida. The mother-of-two wore a tweed waistcoat from Zara for the engagement
JULY 22, SPANISH: In yet another show of support for her country’s designers, Letizia opted for a slinky star-printed dress from local label Poete for another outing in Merida with her family
JULY 20, SPANISH: In another triumph for the Spanish high street, Letizia wore a favourite sky blue dress from Pedro del Hierro as she joined husband King Felipe in Tarragona
JULY 17, SPANISH: Queen Letizia turned to favourite Label Zara for this floral creation, which she wore on a visit to the HQ of the San Prudencio Foundation in Vitoria
JULY 16, AMERICAN: Queen Letizia was the picture of elegance in a dress by Venezuelan-American designer Carolina Herrera as she paid tribute to Covid-19 victims in Madrid
JULY 15, GERMAN: Another floaty floral dress, this one by German-based Hugo Boss, was chosen for Letizia’s outing in Vinuesa as part of the royals’ national post-lockdown tour
QUEEN MAXIMA OF THE NETHERLANDS: 0/10
JULY 17, SPANISH: Queen Maxima looked summer-ready in this chic white suit by Spanish high street label Massimo Dutti as she joined her family for a photo shoot in The Hague
JULY 9, BELGIAN: Demonstrating her love of bright, block colours, Maxima chose a pink ensemble from Belgian fashion house Maison Natan to present a prize in Hilversum
JULY 8, SPANISH: Queen Maxima turned heads in this vibrant two-piece suit from Zara as she visited a climbing forest and camp site in the province of Zeeland
JULY 2, BELGIAN: Queen Maxima relied on the tried-and-tested colour combination of navy and white for a sunny outing to a mental health service centre in Schagen last month
JULY 2, SPANISH: For an outing to a funeral home in The Hague, Queen Maxima of the Netherlands stepped out in a fittingly sombre grey suit from Spanish label Massimo Dutti
JULY 1, BELGIAN: Choosing yet another look from her favourite Belgian label Maison Natan, Maxima looked breezy and elegant as she spoke to entrepreneurs in The Hague
JUNE 25, BELGIAN: Bringing a splash of colour to a sunny day in Apeldoorn, Queen Maxima of the Netherlands opted for a tangerine-hued dress by favourite Belgian label Maison Natan
JUNE 16, BELGIAN: Once again turning to go-to label Maison Natan, based in Belgium, Queen Maxima of the Netherlands stepped out in a statement top with bow detailing in Puttershoek
JUNE 11, SPANISH: It was a mix of Spanish designers for this outing in Rotterdam, with Maxima pairing Zara pants with a Massimo Dutti knit top, worn under a shirt from the brand
JUNE 10, SPANISH: Another mix of Spanish high street names was on show when Maxima stepped out in a Zara shirt and wool Massimo Dutti suit for an engagement in The Hague
QUEEN MATHILDE OF BELGIUM: 7/10
JULY 21, ITALIAN: Queen Mathilde opted for a pretty, feminine dress by Italian label Giambattista Valli as she joined her family at a care centre, in Brussels, on national day
JULY 21, BELGIAN: Mathilde wore a stunning floral dress by Dries Van Noten, one of the biggest names in Belgian fashion to watch the parade at the Royal Palace, Brussels, on national day
JULY 21, BELGIAN: In a show of support for a national label, Queen Mathilde wore a dress by Maison Natan for a service at Sainte-Gudule Cathedral, Brussels, on the country’s national day
JULY 15, BELGIAN: Queen Mathilde donned a vibrant pink cape dress from Belgian designer Maison Natan’s Spring/Summer 2020 collection as she joined husband Philippe in Brussels
JULY 8, BELGIAN: Proving there is no question over her favourite designer, Queen Mathilde chooses an ensemble from Masion Natan for a visit to a youth camp in De Pinte
JUNE 27, SPANISH: Queen Mathilde of Belgium opted for a smock-style top from Zara as she joined children Elisabeth, Emmanuel, Gabriel and Eleonore on their annual summer holiday
JUNE 23, BELGIAN: Another show of royal support for Maison Natan, Queen Mathilde stepped out in a floral dress by the designer to visit the Institute of Tropical Medicine in Tournai
JUNE 16, BELGIAN: Queen Mathilde wore another matching dress and mask combo, thought to be by go-to label Maison Natan, for a visit to the Gruuthusemuseum, in Bruges
MAY 28, BELGIAN: In yet another bright colour, Queen Maxima donned a top and trousers by Maison Natan for a visit to a world-renowned flower nursery in Oostnieuwkerke
MAY 19, BRITISH: Fetching florals by UK-based label Erdem were on show as Queen Mathilde joined husband King Philippe at the Royal Museums of Fine Arts in Brussels